|
|
How To Make
$$$$
With Custom
Image X-Mark Tokens |
|
Two Simple Things Are
Required To Make Money With Tokens.
1.)
Sell Your Customers Tokens They Never Redeem.
Give your customers an interest in taking a few tokens home to
show their friends or give to their kids. A token with the image of a
local folk hero, a local land mark, a holiday scene, or a way-cool
hologram will be noticed, and once it is in their pocket and on the
way home, it is as likely to return for redemption as those pennies
and nickels in your change jar are likely to return to the grocery
store. See pictures below for
examples.
2.)
Never Give Services For Tokens You Didn't Sell.
With at least a half dozen major suppliers selling tokens
to arcades, carwashes, casinos, pizza parlors and other
establishments, it is no wonder why your token was secure yesterday,
but tomorrow you suddenly find you are accepting tokens from that new
pizza parlor because they are just like your $1.50 tokens... and word
is out that these 25˘ tokens can get you a $1.50 wash at your place.
Not using X-Mark
Site Secure Tokens can cost
you real money, as demonstrated in the example
outlined below. |
|
Minted Custom Image Tokens .... That Makes Them Collectable!
 Most
owner/operators pay a little extra to get their name and company logo
on their tokens, however, as you might guess, only a few friends and
relatives might think such a token is interesting outside of getting a
car washed. If making money is more important to you than seeing your
logo on your token, the answer is to buy tokens having graphics of a
local hero, local landmark, or holiday image that make the token
interesting enough to take home and show others, or give to the kids.
Each of these tokens that walk away are an 80% profit, or higher, sale
for tokens valued at $1 and higher. Everyplace has a few local heroes,
such as Daniel Boon, Jeronimo, Cesar Chavez, Martin Luther King,
Sam Huston, Lewis & Clark, etc. There are also no shortage of
landmarks, such as a city skyline, national monuments, famous
mountains and bridges. And don't forget Labor Day, Memorial Day, the
American Flag, Thanksgiving, Santa Clause, Christmas Trees, etc. One
of our customers decided to order tokens with the image of Martin
Luther King on it instead of his own logo image, and in the matter of
a few months needed to purchase over 20,000 additional tokens... and
that was a good thing!
|
|
Hologram Tokens .... What Are Your Customers Walking Away
With?
 Hologram
tokens are provide the ultimate attraction for your customers
to walk off with a few extra tokens to show friends and give to kids.
Once in their pockets and home, they won't be coming back... and that
is just fine. When you sell a $1.50 token that cost you 84˘, you've
made a 46% profit. For a $2.50 token you've made a 66% profit. Salt
them in the hoppers at about a 25% mix with standard tokens and it
won't take long before most have walked away. Re-ordering tokens then
becomes a good thing because if you buy 10,000 for about 84˘, but
customers pay $1.50 for them, you have just made $6,600 dollars.
Change the image with each replacement order to keep your customers
wondering if there will be a new hologram token to take home this
time. There are numerous standard designs available without tooling
charges that our distributors or
factory sales can show you, or you
can commission one with custom graphics of whatever you think is
important to you and your customers. This can include special events,
celebrities, animals, structures, or whatever you want. |
|
The True Cost Of
Token Crossplay Revealed
(And How IDX
Site Secure X-Mark Tokens Protect Your Ass-etts)
The following is a situation cost analysis for four
car washes from the same city, all of which buy tokens, but from
different suppliers. When all of the costs are added up, the true cost
of token crossplay is
revealed, showing how easy it is to be penny-wise and pound-foolish
when buying tokens.
Car Wash A is sold 10,000 tokens he believes are special
sized at 1.125” x 0.059” with a special 260 alloy (70/30 brass) from
ABC Mint for $0.114 each. They are dispensed from a bill changer with
a value of $1.00 each. Total investment in tokens $1,140.00
Car Wash B wants more security so he buys 10,000
special alloy (unknown metal) tokens that are sized at 1.125” x 0.055”
for $0.21 each from HMO Mint. HMO Mint says they will not sell their
zip code protected tokens anywhere else within 250 miles. The operator
believes he is safe from accepting crossplay tokens. They are
dispensed from a bill changer with a value of $1.00 each. Total
investment in tokens $2,100.00
Car Wash C wants more security so he buys 10,000
special alloy (unknown metal) tokens that are sized at 1.125” x 0.055”
for $0.20 each from XYZ Mint. XYZ Mint now also says they will not
sell their zip code protected tokens anywhere else within 250 miles.
This operator also believes he is safe from accepting crossplay
tokens. They are dispensed from a bill changer with a value of $1.00
each. Total investment in tokens $2,000.00
Car Wash X wants real assurances that he will
not accept any other tokens, coded or non-coded, so he purchases
10,000 X-Mark
Site Secure optically coded
security tokens, 1.125” x 0.055” TSA alloy. He pays $0.24 each. The
tokens will be valued at $1.00 and be dispensed from his bill changer.
Total investment in tokens $2,400.00
Which
car wash made the smartest purchase and makes the most return on his
money?
Let's review the longer term financial impact of
their decisions. (See summary table below.)
Car Wash A unfortunately does not know that other
car washes from surrounding towns are using the exact token from
different mints. So he gets about a 15% cross play or a loss of $1 for
each token plus the cost of the wash cycle $0.35. This is not all of
his cross play problems as the local casino is also using the same
size and alloy tokens in their 2 cent slot machines (yes this has
happened). Here he is lucky, because only a few people know, so he
only receives another 10% of the unwanted / crossplay 2 cent slot
machines tokens.
Car Wash B found that he has a 15% crossplay
problem from the combination of Car Wash X and Car Wash C even though
HMO Mint’s tokens are zip coded protected. Unfortunately HMO Mint
neither has control over what other mints are selling nor where they
sell it. Even though Car Wash X uses X-Mark coded tokens, they don't
have the coin acceptors to detect it and discriminate by code.
Car Wash C found that he has the same problem
as Car Wash B, with a 15% cross play problem between Car Wash X and
Car Wash B even though XYZ Mint’s tokens are zip coded protected as
well. The reasons for failure of security are the same as for Car Wash
B.
Car Wash X has X-Mark Site Secure optically coded
security tokens is very happy. Not only is it not accepting any tokens
from the other car washes, but it has 15% loss of his $1.00 tokens
that are never getting redeemed... because they are being used
elsewhere. Car Wash X has the best of both worlds because
only IDX can guarantee no crossplay
because only IDX has patented technology to make that guarantee a
fact, no matter what the other guys are selling.
The True Cost
Of Token Crossplay Revealed
|
|
Car Wash A |
Car Wash B |
Car Wash C |
Car Wash X |
|
Total Tokens |
10,000 |
10,000 |
10,000 |
10,000 |
|
Cost each |
$0.11 |
$0.21 |
$0.20 |
$0.24 |
|
Investment |
$1,140.00 |
$2,100.00 |
$2,200.00 |
$2,400.00 |
|
Cross play cost |
25% |
15% |
15% |
-15% |
|
Income loss |
$2,500.00 |
$1,500.00 |
$1,500.00 |
$1,500.00 |
|
Cycle Cost 35˘ |
$1,050.00 |
$525.00 |
$525.00 |
$0.00 |
| Total
Token Cost |
$4,690.00 |
$4,125.00 |
$4,125.00 |
$900.00 |
| |
|
|
|
ö |
|
And the most cost effective tokens
are... |
* Note: Crossplay is the acceptance of unwanted tokens
produced by other organizations. |
|
