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Laundry Market
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Wickets Promotion
Eight Ways Wickets Promote Your Biz |
Bonus Bucks
Bonus Bucks are free promotional dollars stored in
the Bonus Balance on a
Customer Wicket and that work just like their real dollars
stored in the Account Balance of their Wicket. When the customer
uses his Wicket to start the equipment, value is first deducted from
the Account Balance, and then from the Bonus Balance when none
remains in the Account Balance. While their
real money stored in the Account Balance must be refundable, their
Bonus Bucks stored in the Bonus Balance are not refundable for cash
and can only be used for running the equipment.
The advantage of Bonus Bucks over a giving a simple price
discount is that in order for a customer to actually use his Bonus
Bucks he must first spend all of the real money on the Wicket,
whereas a simple discount provides its benefit immediately on the
first use of the system and
requires no loyalty or follow through to get the benefit.
There are 4
ways for a customer to get Bonus Bucks on his Wicket:
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First, when you
Revalue Wickets in
Wickets Administrator in you can designate a percentage of the
purchased amount (for the Account Balance) to be added to the Bonus
Balance.
• Second, when you use Wickets
Administrator to create a Reader Programming Wicket
for the Revalue Station Wicket Reader (which is always assigned
group 0), you can designate a percentage of the purchased revalue
amount to be automatically added to the Bonus Balance on the Wicket
when it is being rewritten at the Revalue Station. Furthermore, you
can set it to automatically give a higher percentage for customers
with a certain threshold level of Loyalty Points on their Wicket,
and you can set different percentages for your large
Commercial Wicket customers.
• Third, when a Registered
customer reads in his Wicket at the
Registration Station on or near his birthday, the
Registration
Station can wish him a happy birthday and automatically give him a
preset number of Birthday Bucks in his
Wicket's Bonus Balance.
• Fourth, a Wicket with
accumulated Loyalty Points can be read
at the Registration Station to redeem its Loyalty Points for Bonus
Bucks according to a ratio amount you have preset. Alternatively, a
Wicket Reader can be programmed to start your "bonus equipment" by
directly deducting Loyalty Points for the Wicket.
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Loyalty Points
One Loyalty Point is
accumulated on a customer's Wicket for every dollar (or Euro, etc)
that is added to the Account Balance (real money) on the Wicket. As
services are used, value will be debited from the Account Balance.
The difference between the number of Loyalty Points and the Account
Balance indicates the amount actually spent by the customer and is
the number of Available Loyalty Points the customer has.
Your customer can view their Available Loyalty Points in three
ways: 1.) on the status display of a
Revalue Station, 2.) on the LED display of a
Redemption Station, or 3.)
on the
Refund/Redemption screen of
Wickets Administrator. As the owner-operator, it is your choice
for how you would like to make use of the Available Loyalty Points feature. If
you want to give your customers something like pens, snacks, hats or
other such premiums in exchange for a certain number of Loyalty
Points, then you must have a
Wickets Administrator
Station present at your place of business to read the customer's
Wicket and deduct the appropriate number of Available Loyalty Points from the
Wicket.
You can automate the redemption of
Available Loyalty Points
with the Registration / Redemption Station where a customer reads in
their Wicket at the Redemption Station's Wicket Reader
which then displays the number of Available Loyalty Points. It then
prompts the customer to read the Wicket again to convert the
Available Loyalty Points to Bonus Bucks.
Upon doing so, the display will inform the customer how many how
many Bonus Bucks were just added to the Wicket in exchange for taking the Loyalty
Points from the Wicket.
 Finally, you can even program a Wicket Reader, via the
Wicket Reader
Programming screen to start equipment by directly debiting a
certain number of Loyalty Points. In a laundromat, for example, if a
normal wash machine cycle costs $2.00 then the customer will accrue
2 Available Loyalty Points for every load of wash done. The Wicket
Reader on the dryer can be programmed to essentially start the dryer
for free by then taking those 2 Loyalty Points from the Wicket. This
prevents the current abuse of the free dryer service offered by many
laundromats by people who did not first purchase a wash cycle but
use the dryer anyway. Click the picture to the right for more
information on how to do this.
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Wickets Jackpot
Wickets Jackpot is an automated
lottery-like system designed to increase the consumer traffic to
your business which will in turn increase your profits. In addition
to the traffic draw, it gives your customers a reason to register
their name and address so you will know who your customers are and
will be able to send them promotional mailings with
Mail Manager.
The
Wickets Jackpot
Station consists of a digital display with a mounted Wicket
Reader. In order for a customer to be qualified for the next
drawing, the customer must come to the Wickets Jackpot Station at
your business location and read in their Wicket at the Wicket
Reader. At your choice of a weekly, bi-weekly, or monthly interval,
Wickets Jackpot automatically holds a drawing from a database of
active Wickets. If the randomly chosen Wicket was read during the
qualification period then its owner wins the accumulated jackpot.
Optionally, if the winner had also spent money from their Wicket
during the qualification period then a bonus jackpot can also be
awarded.
After a winner is drawn, the status of the drawing and the winner
are displayed on the Jackpot Station scrolling LED display. If the
winner is unregistered, then all unregistered customers must come in
and read in their Wicket to find out if they are the winner and
stake their claim. This promotion works best in combination with
local radio station announcements of the jackpot results. If there
is no winner, a preset amount is added and the jackpot is rolled
over to the next drawing.
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Birthday Bucks
Give your customers a reason to at least come in at least
once a year. When a customer registers their Wicket using the
Registration Station
and the information is logged into the
Registration
Management System in your office, it includes the opportunity to
register the customer's birthday. When a customer comes into your
business and reads their Wicket at the
Redemption Station, it
checks to see if today is on or near (optional) his registered
birthday. If so, the Redemption Station will automatically add
your specified number of Birthday Bucks to the customer's
Bonus Balance on their Wicket... and then
scroll a Happy Birthday message to the customer and let him know
about the Birthday Bucks just given. When the customer uses his
Wicket, debiting is first done to the real money stored in the
Account Balance... and only when that is depleted is the
non-refundable Bonus Balance debited.
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Commercial
Customer Wicket
Not all customers are created equally! Certainly you want a
way to treat your large commercial customers differently from the
average customer, and giving them a Commercial Customer Wicket is
how you can do it. A Commercial Customer Wicket is recognized as
such by the Revalue Station
Wicket Reader which can be
programmed so
that a percentage of the purchased revalue
amount is automatically added to the Bonus Balance on the Wicket
when it is being rewritten at the Revalue Station. You can set different percentages for your large Commercial
Wicket customers than you set for smaller spending individuals. Now
you can give them due respect and recognition for their substantial
patronage.
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Gift Customer
Wicket
With a Gift Customer Wicket you can run promotions with other
businesses that may find it beneficial to give one of your Gift
Customer Wickets as a perk to their good customers to try the
services of your business for fee. Using
Wickets Administrator
you can set each Gift Customer Wicket to hold a specified number of
Free Starts. When a Wicket Reader sees one of your Gift Customer
Wickets it knows to debit the Free Starts and send the right number
of pulses, or the correct serial data, to the equipment to start it
up... even if you have changed your prices since the Gift Customer
Wicket was programmed, and even if the start up price differs among
your various equipment. Give them enough to get started and check
things out... they will continue with real money for secondary
services or for their next visit when they see they are happy with
their first experience.
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Night Access
 With the Night Access
Door Control System, a Wicket Reader mounted at the front door
of your business recognizes your customers and provide after-hours access to you
business by activating an electric strike plate to
release the door latch so they may enter. Keeping a business open 24 hours a day has been shown to
typically increase revenue by 15% to 25%. There are two versions:
The Turbo Accessories Night Access Door
Control System works with the Registration Module database of
Turbo Accessories so that when
the unique UserID is read from a Wicket it is transmitted to the
Turbo Accessories Computer for checking against the customer
registration database. If validated, the Turbo Accessories Computer
sends a signal back to the Night Access Controller to activate the
electric strike an let the customer in. A computer record is kept of
exactly who was there and when they arrived.
The
Stand Alone Night Access Door Control
System does not require the Turbo Accessories Computer. Instead
the Wicket Reader validates the Wicket as authentic and compares the
SiteID information against what it is allowed to accept. A 2.5
second output pulse is then generated to activate the electric
strike an let the customer in. There are no records kept of either
who was there or when they arrived. |
Mail Manager
Once you have registered some customers
in the Turbo Accessories Registration
Management Module, you can then use the Registration
Mail Manager feature to to selectively print names and addresses on
your pre-printed promotional piece according to the location, past
use, or other characteristics. This helps you keep your good
customers coming back, and provides a way for you to rattle the cage
of customers you haven't seen for a while. |
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